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  • jasonlburns

Introduction to Factor Analysis

Updated: Sep 23, 2022

Facilitated by Dr. Manuel Gonzalez


In this seminar, Dr. Gonzalez will provide an applied discussion about factor analysis in survey research. The discussion will cover topics such as (a) why researchers use multi-item survey measures, (b) measuring unidimensional versus multidimensional concepts, (c) the difference between exploratory and confirmatory factor analyses (EFA and CFA), (d) factor rotation, and (e) how to select the right factor analysis strategy for your research. The seminar will conclude with a STATA tutorial using real-world survey data, followed by an open question and answer session with the audience.




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